Brand Buzz & Glad to Launch Glad for Kids Line
MGA Entertainment, Nickelodeon, Hasbro, Sesame Street and More, Make Mealtime Fun with Kid-Approved Tableware and Interactive Activities at GladforKids.com
NEW YORK, NY – March 14
Brand Buzz Consumer Products has announced the launch of a family-friendly line of Glad products which can be found on GladforKids.com – an interactive website where parents can purchase Glad™ tableware designed specifically for kids.
In 2019, Brand Buzz and Glad saw an opportunity and launched a Glad for Kids line of paper products to provide mess-free and easy clean-up solutions for families. The Glad for Kids portfolio includes paper products such as plates, bowls, cups, snack bowls with lids, straws, and more.
What began with four lively prints — Sharks, Rocket Ships, Dinosaurs, and Unicorns — has since expanded into licensed partnerships featuring several major well-known children’s brands, including SpongeBob SquarePants, Peppa Pig, PAW Patrol®, PJ Masks, Nickelodeon, Sesame Street, and L.O.L. Surprise™.
The collection features kid-friendly solutions for mess-free dining, food prep, and storage. The line includes convenient paper tabletop products and reusable goods, all with playful designs that make family dining fun for kids and clean-up easier for parents.
The brand launched GladforKids.com to showcase the full line of paper plates, bowls & cups, snack bowls with lids, paper straws, and reusable GladWare® containers. The website also provides fun downloadable coloring pages with Glad for Kids original prints, activity pages, and worksheets for parents, with more resources to be added later in the year.
“We’ve gotten great feedback from parents, and we’re looking forward to engaging and supporting families with this line of kid-friendly products,” says Eric Schwartz, senior vice president – Specialty Division, The Clorox Company, the parent company for Glad.
Glad and Clorox have always been the go-to brands when it comes to conveniently containing everything from meals to messes. The Glad™ line of tableware products meet a family’s needs for daily dining, parties, storage, and meals on-the-go. At the same time, the company is committed to increasing sustainability in the disposable and reusable products market and helping to reduce its environmental footprint.
“We are incredibly excited to showcase the Glad for Kids products on the new site,” said Brand Buzz director of product development, Ashley Chase. “It’s an easy way for our consumers to engage with the brand, get new product updates and be a one-stop-shop for all their tabletop needs. We’re hoping these character-inspired, specially designed products help make mealtime a little less messy and a little more fun for kids and parents alike.”
Rory Wehrlie, director, Office of Strategic Alliances, Clorox, adds, “We’re excited to collaborate with Brand Buzz on a family-friendly line of Glad products and on a GladforKids.com website. Clorox is committed to purpose-driven growth, and as a health and wellness company, providing sustainable and family friendly products is a top priority.”
Glad for Kids products are currently sold exclusively on Amazon. To stay involved with updates, please email info@brandbuzzcp.com for additional information.
About Brand Buzz Consumer Products
Brand Buzz Consumer Products is a New York City based consumer products manufacturer that was founded in 2008 to bring trusted brands to the home, living, and cleaning industries. Brand Buzz engages in cross category product development with verticals including food storage, meal prep, tabletop, cooking, air care, and home & surface cleaning. Brand Buzz works closely with top retailers, brand teams, and factories to raise the bar on quality, value, and innovation. The company partners with well-known brands, including Glad, Clorox, Kingsford, 409, Pine-Sol, and more. Please visit brandbuzzcp.com for more information.
About Glad & The Clorox Company
Glad specializes in kitchen and outdoor trash bags, and food protection products. Glad is a member of The Clorox Company family of brands. The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with about 9,000 employees worldwide and fiscal year 2021 sales of $7.3 billion. Clorox markets some of the most trusted and recognized consumer brand names, including its namesake bleach and cleaning products; Pine-Sol® cleaners; Liquid-Plumr® clog removers; Poett® home care products; Fresh Step® cat litter; Glad® bags and wraps; Kingsford® grilling products; Hidden Valley® dressings and sauces; Brita® water-filtration products; Burt's Bees® natural personal care products; and RenewLife®, Rainbow Light®, Natural Vitality CALM™, and NeoCell® vitamins, minerals and supplements. The company also markets industry-leading products and technologies for professional customers, including those sold under the CloroxPro™ and Clorox Healthcare® brand names. More than 80% of the company’s sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories.
Clorox is a signatory of the United Nations Global Compact and the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment. The company has been broadly recognized for its corporate responsibility efforts, included on the Barron’s 2022 100 Most Sustainable Companies list, 2022 Bloomberg Gender-Equality Index, the Human Rights Campaign’s 2022 Corporate Equality Index and the 2021 Parity.org Best Places for Women to Advance list, among others. In support of its communities, The Clorox Company and its foundations contributed about $20 million in combined cash grants, product donations and cause marketing in fiscal year 2021. For more information, visit TheCloroxCompany.com and follow the company on Twitter at @CloroxCo.
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